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If you need to find customers in a recession you will probably be hunting for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to anyone with a rock bottom budget - or even for those looking for completely free advertising.

The best way I have come across to get web visitors, without a doubt, is Article Marketing.

It's free, the customers are targeted and they are looking for whatever service you are promoting, and what's even better, unlike an out-of-reach month-long advert in the national press, the customers keep coming month after month. I have sites I haven't actively advertised for more than 4 years - yet targeted visitors arrive over and over again.

You really don't need to be (or hire) a professional with website promotion tricks, although if you are able, that's even better. But you do need to use article marketing correctly. Even though you will get SOME traffic, with a haphazard approach, it won't be the best you can obtain for the time spent.

Some people may be afraid to even think about article marketing because they fear they're not "literate" enough. This need NOT be an obstacle. Certainly any submission needs to be properly punctuated and free from spelling errors, because that will reflect on you and your firm as "sloppy". However a decent spell-checker, in Word or even the one in your browser, will make the corrections you need.

If you still feel unable to produce content for your articles, you can commission authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!

Another alternative is to invest in low-cost PLR articles and rewrite them yourself. Please note that th rewriting stage is very important; it is what puts your own personality and stamp to articles that other people may already be using.

So having removed fears about being unable to prepare good content, you're well on the way to starting to use article marketing to get free visitors. It really can be that easy.

My original attempts were successful even with a few "raw" articles I'd written myself without considering any of the finer points. But with just a little extra thought, using a few more tips and tricks, I could have done so much better.

A few of the article marketing concepts that can help you improve your results are:

- How to settle on what keywords to choose?

- Are you trying to get customers to sites that already have too many competitors?

- Which article directories are the top ones to submit to?

- Should you put forward your work to many sites or just a few - is more always better?

- What is the best way to compose articles?

- How to select the best title for your article?

- How to beat writer's block?

- What about Google's duplicate content penalty?

Formatting your articles for the ease of the people who will use them

The REAL benefit of Article Marketing, that most people have never guessed.

Study some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.